Guiding Light
Directed by Blake Claridge, this understated coastal film brings together performance, landscape and an emotional sense of reflection.
Watch film ↗
Alexis Ffrench / Sony Masterworks
Alexis Ffrench: Truth
An international video campaign connecting one artist’s vision with filmmakers around the world.
Visual campaign led by Ross Anderson for Alexis Ffrench and Sony Masterworks.
Client
Alexis Ffrench / Sony Masterworks
Agency
Sony Masterworks (label)
Capability
Creative + Concept
Countries & collaborating regions
United Kingdom / Japan
Eleven films. Eleven countries. One album campaign. That was the original brief for the visual campaign behind pianist and composer Alexis Ffrench’s album Truth.
Ross’s contribution
Ross Anderson led the project: visual campaign curation, commissioning and creative oversight, with co-direction on the Tokyo–London dance film.
The international collaboration
Different countries. Shared delivery.
United Kingdom
London / Scottish Highlands
Campaign curation and creative oversight; Tokyo–London dance film co-directed by Ross Anderson; Canyons by Urban Strom
Japan
Tokyo
Films with director Yosuke Kobayashi
The brief
Eleven films. Eleven countries. One album campaign. That was the original brief when pianist and composer Alexis Ffrench’s management approached Ross Anderson to curate the visual campaign for Truth.
With pandemic restrictions still complicating international travel, the challenge was to bring together exceptional filmmakers across markets, giving each film its own creative perspective while maintaining a coherent campaign.
The approach
Working with Alexis’s management and Isabelle Tuillez, then VP and Label Director at Sony Masterworks, Ross helped shape the visual approach and source directors and production partners internationally.
The search took the team from Brazil to Japan, Iceland and Los Angeles. The aim was to find collaborators whose individual perspectives could bring something distinctive to Alexis’s music, supported by clear creative direction and coordination across locations.
Selected films
Songbird (Episode 2)
A collaboration with Japanese director Yosuke Kobayashi, bringing a distinctive visual perspective to the campaign.
Watch film ↗Songbird (Episode 1)
Yosuke Kobayashi and Ross Anderson co-directed a synchronised dance film from Tokyo and London, working with Alexis’s daughter and choreographer Savannah Ffrench.
Watch film ↗Canyons
Directed and edited by Urban Strom, this performance film places Alexis’s music against the dramatic landscape of the Scottish Highlands.
Watch film ↗From the artist
“An extraordinary video campaign spearheaded by one of the best in the business”
Alexis Ffrench, Pianist and composer
Truth album campaign
Credits
ArtistAlexis Ffrench
LabelSony Masterworks
Visual campaign curation, commissioning and creative oversightRoss Anderson
Guiding LightDirected by Blake Claridge
Songbird (Episodes 1 and 2)Yosuke Kobayashi; Episode 1 co-directed with Ross Anderson
Choreography (Songbird Episode 1)Savannah Ffrench
CanyonsDirected and edited by Urban Strom
Reflection
This campaign reflects how Ross approaches international creative work: finding the right people, giving local creative voices room to contribute and keeping everyone connected to a shared vision.
Thank you to Alexis Ffrench, Phil McCaughan, Isabelle Tuillez and the filmmakers, producers and crews who helped bring the campaign to life.
The right people for your next campaign.
UNLMTD connects creative, talent and production specialists across markets, with one senior point of contact and transparent pricing.
Our approach also gives businesses access to experienced creative and strategic specialists on a fractional or project basis. Depending on the brief, we can bring Isabelle Tuillez into the conversation for senior project management, data optimisation and the application of AI to metadata management.
Tell us what you want to achieve. We’ll help shape the approach and bring together the right expertise.
Related work
